Yirmiyedi Kuzguncuk: Social Media, Production & Art Direction

Introduction

03 chapters

Curated with care.
In a house with a story.

Yirmiyedi brings together design objects, art and gifts in one of Istanbul’s most charming neighbourhoods. We share the store with the warmth of a local favourite.

Seasonal windows, new arrivals, gift ideas and the little details that brighten a day: we plan and shoot content that feels like a visit to the store.

01

Best Creative Content

The most engaged posts on @yirmiyedikuzguncuk: seasonal windows, design objects and the spirit of the store.

Production Feb 2026

Yirmiyedi Kuzguncuk, fashion & retail visual by Studio 56

Art Direction Apr 2025

Art Direction Nov 2025

Production Mar 2025

Art Direction Aug 2025

Production Dec 2025

Art Direction Oct 2025

Production Sep 2025

Art Direction Dec 2025

Production May 2025

Art Direction Jun 2025

Follow on Instagram

02

Art Direction

The visual language

Every object. A small joy.

Colour, texture and handmade character. Our art direction treats each object like a piece in a gallery, with a little playfulness.

Product photography
Styling
Seasonal campaigns
Social content

Dec 2025
Mar 2025
May 202503
Nov 2025
Oct 2025
Nov 2025
Oct 2025
Jan 2026
Apr 202502

How we shoot it

Three rules

01
Objects as heroes

Simple backdrops that let each piece stand out.
02
The house matters

The historic building is part of the store’s identity.
03
Seasonal windows

New Year, gifts and summer each get their own look.

Our approach

One team.
Every frame of Yirmiyedi Kuzguncuk.

Strategy, monthly calendars, community care and reporting for Yirmiyedi Kuzguncuk, with one consistent voice every day.
- Strategy
- Calendars
- Community
- Reporting
01
Films, reels and photography, planned, shot and edited by our own crew for every format the channel needs.
- Film
- Reels
- Photography
- Edit
02
Sets, styling and visual rules that keep every post recognisably Yirmiyedi Kuzguncuk.
- Styling
- Set design
- Visual rules
03
The ideas behind the content: seasonal campaigns, collaborations and the stories that give the feed a direction.
- Concepts
- Campaigns
- Storytelling
04

Studio 56 · Creative partner

Come visit Kuzguncuk.

Start a project All work

Curated with care. In a house with a story.

Best Creative Content

Art Direction

How we shoot it

Objects as heroes

The house matters

Seasonal windows

One team.Every frame of Yirmiyedi Kuzguncuk.

Come visit Kuzguncuk.

Curated with care.
In a house with a story.

One team.
Every frame of Yirmiyedi Kuzguncuk.