Upperist: Social Media, Production & Art Direction

Introduction

03 chapters

Music above the city, every evening

Resident DJs play from early evening into the night as the sun goes down over the city.

Guest artists and long summer nights have made the terrace one of the city’s favourite places to gather.

01

Studio 56’s Vision for Upperist

We give the music and the view equal weight. Line-ups and guest nights create clear moments to announce, while everyday evenings show that the music is always on.

The crowd, the light and the city below give each post its energy.

Upperist, food & drink visual by Studio 56

Art Direction Aug 2026

Art Direction Oct 2025

Art Direction Jun 2026

Art Direction Nov 2025

Art Direction Jun 2026

Art Direction Jul 2026

Art Direction Jun 2026

Art Direction Aug 2026

02

Creative Direction

The Work

Artist announcements, event recaps and short films follow the season. Photography of the terrace and the sunset turns each night into a reason to return.

Thank-you posts and highlights build a record of the terrace’s best nights.

Content strategy
Event communications
Photography & video production
Social media creative
Artist content coordination
Copywriting

Aug 2026
Sep 202603
Sep 2025
Jan 2026
Aug 2025
Mar 2026
Jan 2026
Sep 2025
Jun 2026

Our approach

One team.
Every frame of Upperist.

Strategy, monthly calendars, community care and reporting for Upperist, with one consistent voice every day.
- Strategy
- Calendars
- Community
- Reporting
01
Films, reels and photography, planned, shot and edited by our own crew for every format the channel needs.
- Film
- Reels
- Photography
- Edit
02
Sets, styling and visual rules that keep every post recognisably Upperist.
- Styling
- Set design
- Visual rules
03
The ideas behind the content: seasonal campaigns, collaborations and the stories that give the feed a direction.
- Concepts
- Campaigns
- Storytelling
04

Studio 56

A leading luxury marketing agency based in Istanbul & Dubai.

Contact

Music above the city, every evening

Studio 56’s Vision for Upperist

Creative Direction

One team.Every frame of Upperist.

A leading luxury marketing agency based in Istanbul & Dubai.

One team.
Every frame of Upperist.