Food & Drink · Istanbul

Tuğra Restaurant

The signature restaurant of Çırağan Palace. Ottoman and Turkish cuisine, MICHELIN Guide recommended and awarded three toques by Gault&Millau.

Introduction

03 chapters

A palace kitchen.
Told for today.

Tuğra brings centuries of Ottoman palace recipes to the table with modern technique. Our content carries that heritage with the elegance it deserves.

From iftar tables facing the Bosphorus to signature dishes such as Piliç Topkapı, we shoot and publish the stories that define the restaurant.

The most engaged posts on @tugraciraganpalace: iftar tables at the palace, signature dishes and the Bosphorus at night.

Production May 2026

Art Direction Feb 2026

Art Direction Mar 2026

Production May 2026

Art Direction May 2026

Production Sep 2026

Art Direction Mar 2026

Production Aug 2026

Art Direction Jun 2026

Production Feb 2026

Art Direction Jun 2026

The visual language

Heritage on the plate. Elegance in the frame.

High ceilings, fine craftsmanship and the light of the Bosphorus. We compose every image as a portrait of the palace and its cuisine.

Three rules

01
Respect the heritage

Ottoman recipes shown with the dignity of their history.
02
Palace light

Warm, evening light that suits the architecture.
03
Details of service

Table settings and gestures that show the art of hospitality.

Our approach

Strategy, monthly calendars, community care and reporting for Tuğra Restaurant, with one consistent voice every day.
- Strategy
- Calendars
- Community
- Reporting
01
Films, reels and photography, planned, shot and edited by our own crew for every format the channel needs.
- Film
- Reels
- Photography
- Edit
02
Sets, styling and visual rules that keep every post recognisably Tuğra Restaurant.
- Styling
- Set design
- Visual rules
03
The ideas behind the content: seasonal campaigns, collaborations and the stories that give the feed a direction.
- Concepts
- Campaigns
- Storytelling
04

Studio 56 · Creative partner