TAV Primeclass: Social Media, Production & Art Direction

Introduction

03 chapters

The journey.
Starts before the flight.

Primeclass designs lounges and services for the modern traveller, and the Muscat lounge was named Lounge of the Year for the Middle East and Africa. We tell that story across airports and countries.

New lounge openings from Sofia to Tbilisi, curated dining and unhurried moments before a flight: we produce and publish content that makes travellers look forward to the airport.

01

Best Creative Content

The most engaged posts on @primeclassofficial: lounge openings, dining and calm moments before departure.

Production Nov 2025

TAV Primeclass, travel visual by Studio 56

Art Direction Aug 2025

Art Direction Mar 2026

Production Oct 2025

Art Direction Mar 2026

Production Nov 2024

Art Direction Oct 2025

Production Sep 2026

Art Direction Nov 2024

Production Aug 2026

Art Direction Oct 2026

Follow on Instagram

02

Art Direction

The visual language

Calm in transit. Designed in every frame.

Warm interiors, considered design and soft light. Our art direction turns busy airports into places to slow down.

Interior photography
Film
Openings
Social content

Jul 202602
Oct 2025
Oct 202503
Jan 202603
Mar 202503
May 2025
Mar 202603
Jun 202503

How we shoot it

Three rules

01
Design and comfort

Spaces shown through materials, light and details.
02
The traveller’s pace

Calm edits that contrast with the rush of the terminal.
03
A global voice

One consistent look across many airports.

Our approach

One team.
Every frame of TAV Primeclass.

Strategy, monthly calendars, community care and reporting for TAV Primeclass, with one consistent voice every day.
- Strategy
- Calendars
- Community
- Reporting
01
Films, reels and photography, planned, shot and edited by our own crew for every format the channel needs.
- Film
- Reels
- Photography
- Edit
02
Sets, styling and visual rules that keep every post recognisably TAV Primeclass.
- Styling
- Set design
- Visual rules
03
The ideas behind the content: seasonal campaigns, collaborations and the stories that give the feed a direction.
- Concepts
- Campaigns
- Storytelling
04

Studio 56 · Creative partner

Fly through Primeclass.

Start a project All work

The journey. Starts before the flight.

Best Creative Content

Art Direction

How we shoot it

Design and comfort

The traveller’s pace

A global voice

One team.Every frame of TAV Primeclass.

Fly through Primeclass.

The journey.
Starts before the flight.

One team.
Every frame of TAV Primeclass.