St. Pia: Social Media, Production & Art Direction

Introduction

03 chapters

Quality pet goods with rescue at heart

Pia creates cruelty-free pet goods in London and Istanbul, with rescue at the heart of the brand.

Its products are designed for everyday life with pets. Adoption stories and care for street animals give the community a shared purpose.

01

We balance product with purpose. Store and product stories sit alongside adoption updates, with a warm voice that speaks to pet lovers in two cities.

Real animals and their stories lead the content.

Production Nov 2025

Art Direction Jan 2026

Art Direction Apr 2026

Production Mar 2026

Art Direction May 2026

Production Mar 2026

Art Direction Feb 2026

Production Feb 2026

Art Direction Mar 2026

Production Dec 2025

Art Direction Jun 2026

02

The Work

Store films, product photography and social plans present the range. Adoption campaigns and awareness posts connect the brand with its rescue work.

Everyday moments with pets keep the feed personal and recognisable.

Our approach

Strategy, monthly calendars, community care and reporting for St. Pia, with one consistent voice every day.
- Strategy
- Calendars
- Community
- Reporting
01
Films, reels and photography, planned, shot and edited by our own crew for every format the channel needs.
- Film
- Reels
- Photography
- Edit
02
Sets, styling and visual rules that keep every post recognisably St. Pia.
- Styling
- Set design
- Visual rules
03
The ideas behind the content: seasonal campaigns, collaborations and the stories that give the feed a direction.
- Concepts
- Campaigns
- Storytelling
04

Studio 56

Contact