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360° Creative Partnership

Porsche
Studio Istanbul

Social media, production, art direction and creative direction. One team behind every frame the studio puts into the world.

Introduction

04 chapters

A showroom is where you see a car. A studio is where you feel a brand.

Porsche Studio Istanbul brings the brand into the city: a place to meet the cars, the people and the culture around them. Our job is to carry that feeling beyond the doors.

Studio 56 works as the studio’s creative department. We plan the story, produce it on site, direct how it looks and run the channels where it lives. One team, from the first idea to the final frame.

01

Best Creative Content

Reels and photos for @porschestudioistanbul, scripted, shot, graded and edited by our team. Tap any piece to see it full screen.

Reel Visit the Studio
Crowd filling the studio under green evening light Photo Full house
Guest posing in front of the Porsche Studio Istanbul backdrop Photo Backdrop portraits
Petits fours topped with 911 chocolate medallions Photo 911 petits fours
Reel In the heart of the city
Live band performing in front of the projection screen Photo Live set
Reel A colour story in lavender
Hosts cutting the Porsche ribbon to open the studio Photo Opening night
Reel Launch day
The Porsche Studio Istanbul team together in front of the stage Photo The team
Follow on Instagram
02

Press Night

One evening.
Sixty-two seconds.

An evening for press and guests at the studio. We shaped the run of show and the stage, filmed the night with our own crew and cut it into a single film, plus a week of content for the channel.

Film
01:02
Master
4K
Crew
In-house

8 chapters · 01:02

01The studio

03

Art Direction

From day one

We didn’t inherit this look.
We built it, together.

Porsche Studio Istanbul began its journey with Studio 56 beside it. Before the first post went live, we were defining how the studio would be lit, framed and told. That is the visual language you now see across the space, the channel and every activation.

It is why everything looks like one body of work. The same team that sets the stage also films it, edits it and publishes it, so every decision, from a colour on a set to the first frame of a reel, is made with the whole picture in mind.

The visual language

  1. Illuminated Porsche script on the studio floor 01

    Light is the first material

    The red light bar, the blue projection, the script glowing on the floor. We design the light before anything else, and it runs through every frame.

  2. Studio façade lit in blue with the Porsche sign at night 02

    One colour per story

    Every activation gets a single colour idea, set against the graphite of the studio, so each story is recognisable at a glance.

  3. Open Porsche book with a yellow 911 on the page 03

    Collected, not decorated

    From the books on the shelf to the 911 on a chocolate, every object in the studio is chosen to be photographed and to tell a piece of the story.

  4. Series of Porsche posters reading There is no substitute 04

    Built for the scroll

    Bold, graphic compositions that read in under three seconds on a phone and reward a longer look in person.

What we’ve built together

Four chapters of one partnership. Each a different brief, all in the same visual language.

  3. 03 · The eventPress nightStage, run of show, a one minute film and a week of content.
  4. 04 · The feedCreative contentReels and photos made for the channel, every week.
04

The Studio

Select a frame to open the work

The lounge at Porsche Studio Istanbul, lit for the evening
01  Studio lounge04
Scale model in a backlit display case
02  Collector’s case03
Textured wall of hexagonal tiles inside the studio
03  Material03
Porsche accessories and a watch arranged on a display tray
04  Details03
Lifestyle collection shelves beside a 911
05  Lifestyle wall03
Illuminated Porsche signage above the studio entrance at night
06  After dark04

The partnership

Four disciplines.
One point of view.

Studio 56 · Creative partner

Driven by detail.

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