Food & Drink · Istanbul
Inside The Marmara Pera, Pera77 brings live jazz together with dining.
Introduction
03 chapters
Its character comes from the musicians, the room and the connection between a performance and its audience.
An evolving programme gives each night its own identity and makes continuity between performances an important part of the venue’s story.
We give individual artists space within a recognisable venue identity. Weekly programmes provide a clear rhythm, while performance stories and dining content carry the atmosphere beyond the stage.
Musicians, ensembles and repertoire inform the writing and visual direction.
The Work
Photography, performance Reels, bilingual captions and event calendars support the ongoing programme. Bodrum pop-up videos, email creative and print collateral extend the venue’s reach, alongside a bespoke website rebuild.
Artist-led content builds an editorial record of the stage.
Our approach
Strategy, monthly calendars, community care and reporting for Pera77, with one consistent voice every day.
Films, reels and photography, planned, shot and edited by our own crew for every format the channel needs.
Sets, styling and visual rules that keep every post recognisably Pera77.
The ideas behind the content: seasonal campaigns, collaborations and the stories that give the feed a direction.
