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Culture · Istanbul

Istanbul Modern

As Türkiye's first museum of modern and contemporary art, Istanbul Modern creates a meeting point between artistic practice and public curiosity.

Introduction

03 chapters

Art deserves a closer look.

Its exhibitions invite audiences to look closely, question familiar perspectives and discover connections between works.

Moving that experience into film asks for a careful balance. The voice of the curator matters, but so does the time and space an artwork needs to be seen.

01

Studio 56’s Vision for Istanbul Modern

We approached the project as an act of interpretation through production. The films needed to connect spoken explanation with details of the works, maintaining clarity while giving the viewer a visual reason to keep watching.

Working with the museum team, we developed the relationship between interviews, artwork footage and editing. Framing, pace and the transition between a speaker and the work being discussed were central to the process.

Production Oct 2026
Istanbul Modern, culture visual by Studio 56 Art Direction Oct 2026
Istanbul Modern, culture visual by Studio 56 Art Direction Oct 2026
Production Oct 2026
Istanbul Modern, culture visual by Studio 56 Art Direction Oct 2026
Production Sep 2026
Istanbul Modern, culture visual by Studio 56 Art Direction Sep 2026
Production Sep 2026
Istanbul Modern, culture visual by Studio 56 Art Direction Sep 2026
Istanbul Modern, culture visual by Studio 56 Art Direction Sep 2026
02

Creative Direction

The Work

We built the films around the connection between a curator’s account and the artwork being discussed. Interview footage provided the narrative, while views and details of the exhibits gave viewers an opportunity to look closely at the works themselves.

Framing, sequence and pace shaped the movement between interpretation and observation. Horizontal and vertical adaptations required different compositions without losing the relationship between speaker and artwork, supported by subtitles using museum-supplied material. Our contribution was to translate exhibition interpretation into films for different viewing contexts, preserving the substance of the curator’s explanation and the presence of the work.

  • Location preparation
  • Interview and artwork filming
  • Video editing
  • Horizontal and vertical adaptations
  • Subtitle workflow support
  • Istanbul Modern, art directed visual
    Sep 202603
  • Istanbul Modern, art directed visual
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  • Istanbul Modern, art directed visual
    Sep 202603
  • Istanbul Modern, art directed visual
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  • Istanbul Modern, art directed visual
    Sep 2026
  • Istanbul Modern, art directed visual
    Aug 202603
  • Istanbul Modern, art directed visual
    Sep 202603
  • Istanbul Modern, art directed visual
    Sep 202602

Our approach

One team.
Every frame of Istanbul Modern.

Studio 56

A leading luxury marketing agency based in Istanbul & Dubai.