DALCO

We gave technical and partner material a clear role within DALCO’s own communication. Captions and visual treatments made complex subjects easier to navigate while preserving accurate product naming and the distinction between DALCO’s expertise and its partners’ technologies.

LinkedIn and Instagram were considered within one editorial plan, with different choices about the stories appropriate to each channel. For LinkedIn, the connection between posts, calls to action and relevant landing pages created a route from a concise introduction to more detailed information. The contribution was a structured, technically attentive brand presence suited to how professional audiences encounter the material.