Food & Drink · Istanbul
At Atatürk Cultural Centre, BİZ İstanbul brings the city’s culinary traditions together through Has Salon, Lokanta and Bar.
Introduction
03 chapters
Rediscovered recipes and contemporary interpretations give Istanbul’s food culture a living expression.
The three settings give different expressions to a shared idea: Istanbul’s culinary memory continues through the way people gather and eat today.
We made the story behind each dish the starting point. Forgotten Recipes and One City, a Thousand Flavours connected ingredients, preparation and cultural context, with Turkish and English copy opening the stories to different audiences.
We connected these menu stories with the architecture, the Bosphorus and the experience around the table.
The Work
Menu-led films, photography, carousels and Stories were supported by seasonal-menu and BİZ’de Jazz communications. The BİZ İstanbul Menu Stories project won Gold in Food Content Marketing / Digital Media at the 2024 FOMA Awards.
Forgotten Recipes explored almond chicken soup and Albondigas de Pırasa; other stories featured güllaç, döner and Fatih pide.
Our approach
Strategy, monthly calendars, community care and reporting for BİZ İstanbul, with one consistent voice every day.
Films, reels and photography, planned, shot and edited by our own crew for every format the channel needs.
Sets, styling and visual rules that keep every post recognisably BİZ İstanbul.
The ideas behind the content: seasonal campaigns, collaborations and the stories that give the feed a direction.
